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Home arrow Marketing News arrow PROMO Magazine: Sampling, Retail Promos, Campaigns arrow Young But Not Stupid
Young But Not Stupid
It Used to be easy in 1992. When Robert Wolfe wanted to attract customers to the first Moosejaw Mountaineering outdoor store in Keego Harbor, MI, he and his co-founders came up with a simple plan. We had the employees go outside and start playing ball in the parking lot, says Wolfe, then 22. That drew a crowd. Fifteen years later, Moosejaw is still drawing crowds, Wolfe is CEO of a chain of six stores    

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