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Home arrow Marketing News arrow PROMO Magazine: Events, Advertising, Entetainment arrow A Helping Hand
A Helping Hand
For most Americans, the spread of AIDS in Africa is a crisis that might as well be happening on another planet. World Vision, a non-profit Christian organization that supports children in crisis, wanted to bring the reality of the problem home to people in the U.S. So it chose to re-create the experience of a child orphaned by the disease by replicating the environment in which such a child lives.    

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