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Home arrow Marketing News arrow PROMO Magazine: Sampling, Retail Promos, Campaigns arrow Stacking Up
Stacking Up
When it comes to shoppers returning to the same store time and time again, Wal-Mart is a dominant force across all retail categories. But the discount chain isn't so great at engendering customer loyalty. Despite its popular Every Day Low Prices business model, Wal-Mart's shopping experience is far from emotionally rewarding. In fact, discounted prices could actually turn customers against a brand,    

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