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Home arrow Marketing News arrow PROMO Magazine: Sampling, Retail Promos, Campaigns arrow Mighty Mattel
Mighty Mattel
How's this for a cushy job? Richard Dickson became Mattel's head of global licensing when he signed on as the company's senior vice president for marketing, media and entertainment worldwide in 2000. To date he's helped turn some of the company's best-known toy brands, including Barbie, Hot Wheels and Fisher-Price, into lifestyle properties. Dickson, who's worked for Bloomingdale's, Gloss.com and    

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