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Home arrow Marketing News arrow PROMO Magazine: Sampling, Retail Promos, Campaigns arrow Shelf Help
Shelf Help
Borders wants to sell you a book online at last. That's right. The chain hadn't sold books on the Web until it relaunched its site (www.borders.com) in May. However, that fact comes with an asterisk. Back in 2001 Borders delegated all Web-selling duties to Amazon.com. The latter hosted the e-commerce site, used Borders' logo and took a cut of the sales. With this setup Borders was able to avoid the    

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