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Home arrow Marketing News arrow PROMO Magazine: Events, Advertising, Entetainment arrow Wireless Wilderness
Wireless Wilderness
Spending on mobile phone marketing in the U.S. is expected to increase steadily from $421 million in 2006 to approximately $5 billion in 2011. But as more companies move into the mobile space, many are struggling to figure out how laws written in the world will apply in today's wireless environment. A recent series of lawsuits over mobile marketing practices demonstrates the importance of understanding    

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