For more than 40 years, kids have been going to 7-Eleven to mix up frozen slushy Slurpee drinks to ease the summertime heat. This season, senior director of marketing Stephanie Hoppe has repositioned the brand, capitalizing on the lifestyle preferences of its sweet spot consumer, the 18-year-old male. Which means a super-sized roster of promotions, including tie-ins with movies like Iron Man and The
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