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Home arrow Marketing News arrow PROMO Magazine: Sampling, Retail Promos, Campaigns arrow Film Fest
Film Fest
Without doing one ounce of marketing in grocery stores, Dibs is hoping to drive sales of its ice-cream with a new customer, 13-year-olds and up. It's a dramatic shift away from its traditional family focused marketing plan. A new video contest, the first of its kind for Dibs, asks these young people to submit 30- to 45-second videos that incorporate the bite-sized treats, hopefully by eating them.    

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