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Home arrow Marketing News arrow PROMO Magazine: Sampling, Retail Promos, Campaigns arrow Customer Care
Customer Care
Providing in-store guidance, advice and direction for shoppers may be a missed opportunity to cross-sell and up-sell and, most important, cement relationships. Effective in-store marketing isn't about what the retailer or the consumer packaged goods marketer wants a shopper to buy; rather, it's about targeting the customers' needs while they are in the store and helping them make informed decisions    

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